Social Media & Marketing Daily
Friday, June 18, 2010
  • Pepsi's Bough Details Its Social Media Cred

    Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control ... Read the whole story

  • What To Do When Social Media Marketing Goes Awry

    PepsiCo. Social media marketing guru Bonin Bough spend a lot of time talking about what's been good about the soft drink marketer's social media ... Read the whole story

  • Can Social Help Uncool Brands?

    In the panel on paid and earned media, one of the questions arising is whether a brand has to be considered cool in th ... Read the whole story

  • What's The Social Advantage?

    Why bother with social media. For TurboTax, "We want to get more consumers, and we want to keep the ones we got," says Christine ... Read the whole story