The Social Graf
by Erik Sass, Staff Writer
At the beginning of May, I took a look at BP's social media strategy (or rather at the empty space where it should have been) as it struggled to contain … Read the whole story
by Laurie Sullivan
Bazaarvoice plans to release a product suite Monday that builds out on Facebook, Twitter and MySpace social network platforms with custom tools and apps. … Read the whole story
by Karl Greenberg
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
by Laurie Sullivan
Promoting the theatrical and DVD releases for Tim Burton's "Alice in Wonderland," Gaia Online scattered 37 million rabbit holes throughout the social media site. … Read the whole story
COMMENTARY
by Joe Mandese
PepsiCo. Social media marketing guru Bonin Bough spend a lot of time talking about what's been good about the soft drink marketer's social media … Read the whole story
COMMENTARY
by Mark Walsh
In the panel on paid and earned media, one of the questions arising is whether a brand has to be considered cool in th … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Why bother with social media. For TurboTax, "We want to get more consumers, and we want to keep the ones we got," says Christine … Read the whole story