At the beginning of May, I took a look at BP's social media strategy (or rather at the empty space where it should have been) as it struggled to contain … Read the whole story
Bazaarvoice plans to release a product suite Monday that builds out on Facebook, Twitter and MySpace social network platforms with custom tools and apps. … Read the whole story
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
Promoting the theatrical and DVD releases for Tim Burton's "Alice in Wonderland," Gaia Online scattered 37 million rabbit holes throughout the social media site. … Read the whole story
PepsiCo. Social media marketing guru Bonin Bough spend a lot of time talking about what's been good about the soft drink marketer's social media … Read the whole story
In the panel on paid and earned media, one of the questions arising is whether a brand has to be considered cool in th … Read the whole story
Why bother with social media. For TurboTax, "We want to get more consumers, and we want to keep the ones we got," says Christine … Read the whole story