I don't think too many people would argue with the statement that social media is both similar to and different from other media. It has reach comparable to broadcast TV … Read the whole story
In an effort to more intimately connect female consumers with brands, online publisher Sugar Inc. on Tuesday is expected to launch a social shopping … Read the whole story
The correlations between early-tech adopters and heavy restaurant patronage can likely be attributed in large part to early adopters' higher-than-average affluence, which also enables … Read the whole story
"The way you want to think about it is as a pond," says Geoff Ramsey of research firm eMarketer. "You throw stuff out there … Read the whole story
One of the world's largest media agencies is investing in social media marketing in a big way with Universal McCann's launch of Rally, a … Read the whole story
I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming … Read the whole story
Are you reading this article in the email MediaPost sent you, or from a tweet that you followed? Or from a blog or content … Read the whole story