The Social Graf
by Erik Sass, Staff Writer
Yesterday I wrote about the need for long-term ROI metrics in social media -- and today, coincidentally, I came across a report by Forrester pointing out that social media success … Read the whole story
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by Gavin O'Malley
In an effort to more intimately connect female consumers with brands, online publisher Sugar Inc. on Tuesday is expected to launch a social shopping … Read the whole story
by Karlene Lukovitz
The correlations between early-tech adopters and heavy restaurant patronage can likely be attributed in large part to early adopters' higher-than-average affluence, which also enables … Read the whole story
by Karl Greenberg
"The way you want to think about it is as a pond," says Geoff Ramsey of research firm eMarketer. "You throw stuff out there … Read the whole story
by Wendy Davis
Handing Facebook a partial defeat, a federal judge rebuffed the company's argument that social networking aggregator Power.com acted unlawfully by enabling users to export … Read the whole story
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by Erik Sass
One of the world's largest media agencies is investing in social media marketing in a big way with Universal McCann's launch of Rally, a … Read the whole story
COMMENTARY
by Catharine P. Taylor
Quick. Name a memorable social media campaign -- besides Old Spice Man. Stumped? I'm not surprised. Because, as with so many other things in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Video creation and distribution site Xumanii launched earlier this week, promising to bring together live media production, marketing, social networking and monetization in a … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming … Read the whole story