The Social Graf
Yesterday I wrote about the need for long-term ROI metrics in social media -- and today, coincidentally, I came across a report by Forrester pointing out that social media success … Read the whole story
In an effort to more intimately connect female consumers with brands, online publisher Sugar Inc. on Tuesday is expected to launch a social shopping … Read the whole story
The correlations between early-tech adopters and heavy restaurant patronage can likely be attributed in large part to early adopters' higher-than-average affluence, which also enables … Read the whole story
"The way you want to think about it is as a pond," says Geoff Ramsey of research firm eMarketer. "You throw stuff out there … Read the whole story
Handing Facebook a partial defeat, a federal judge rebuffed the company's argument that social networking aggregator Power.com acted unlawfully by enabling users to export … Read the whole story
One of the world's largest media agencies is investing in social media marketing in a big way with Universal McCann's launch of Rally, a … Read the whole story
- COMMENTARY
Quick. Name a memorable social media campaign -- besides Old Spice Man. Stumped? I'm not surprised. Because, as with so many other things in … Read the whole story
COMMENTARYVideo creation and distribution site Xumanii launched earlier this week, promising to bring together live media production, marketing, social networking and monetization in a … Read the whole story
- COMMENTARY
I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming … Read the whole story
