Stupid is as stupid does, mama always said. I'm not quite sure what that means, but I have a feeling it has something to do with giving money to people … Read the whole story
While Odwalla's marketing mix includes some traditional media advertising, as well as PR and in-store POS, a primary thrust in recent times has been … Read the whole story
"We are trying to tie everything together," says Glenn McClanan, account director at Matrix Consultants, the Big Bear, Calif.-based agency that developed the program … Read the whole story
The promotion -- which includes a contest, sweepstakes and instant-win game -- runs through Oct. 8. People can enter the sweepstakes through the "That's … Read the whole story