The Social Graf
by Erik Sass, Staff Writer
Last week brought a report from Forrester suggesting that Foursquare, a leader in location-based social networks, is disproportionately male, with a male-female ratio of nearly four-to-one. As one
might expect, … Read the whole story
by Karlene Lukovitz
While Odwalla's marketing mix includes some traditional media advertising, as well as PR and in-store POS, a primary thrust in recent times has been … Read the whole story
by Laurie Sullivan
What sucks Americans' time? Social networks top the list, followed by online gaming, according to a study released Monday by The Nielsen Co. Read the whole story
by Karl Greenberg
"We are trying to tie everything together," says Glenn McClanan, account director at Matrix Consultants, the Big Bear, Calif.-based agency that developed the program … Read the whole story
by Tanya Gazdik
The promotion -- which includes a contest, sweepstakes and instant-win game -- runs through Oct. 8. People can enter the sweepstakes through the "That's … Read the whole story
by Laurie Sullivan
Craigslist may have made message boards popular, but some young social media gurus out of Los Angeles have built a help wanted site on … Read the whole story