The Social Graf
by Erik Sass, Staff Writer
The only thing you really need to create an online social network is a group of people willing to share some aspect of their identity online. There are endless variations … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to national survey results jointly released by COLLOQUY and the Direct Marketing Association, U.S. companies that use social media primarily to deepen customer … Read the whole story
COMMENTARY
by Catharine P. Taylor
There's one thing I always try hard not to do when one of social media's big players comes out with substantial changes -- and … Read the whole story
COMMENTARY
by Maryanne Conlin
For the first time, marketers can accurately gauge the influence of consumers to whom they direct offers by targeting these "connectors" who are suddenly … Read the whole story