According to national survey results jointly released by COLLOQUY and the Direct Marketing Association, U.S. companies that use social media primarily to deepen customer … Read the whole story

There's one thing I always try hard not to do when one of social media's big players comes out with substantial changes -- and … Read the whole story

For the first time, marketers can accurately gauge the influence of consumers to whom they direct offers by targeting these "connectors" who are suddenly … Read the whole story