The Social Graf
by Erik Sass, Staff Writer
The real power of social media is sometimes best illustrated by an unexpected convergence with another discipline -- in this case, scientific investigation. And it can't hurt when the subject … Read the whole story
by Laurie Sullivan
Google on Wednesday took the wraps off Boutiques.com, a personalized shopping experience that lets consumers find and discover styles and fashions through collections put … Read the whole story
by Aaron Baar
Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality … Read the whole story
-
by Joe Mandese
In a bid to become the primary online online destination people use to figure out what to watch on TV, TVGuide.com this morning announced … Read the whole story
COMMENTARY
by Joe Kutchera, Op-Ed Contributor
One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Social media is a lot like selling media: You need to listen first before you do anything else.I came upon this parallel last week … Read the whole story
COMMENTARY
by Catharine P. Taylor
I spent the morning waiting for Norton to call and do the final fix on a dumb virus -- well, actually, it may be … Read the whole story