The Social Graf
by Erik Sass, Staff Writer
Now that MySpace has thrown in the towel and acknowledged Facebook's total supremacy on turf it once owned, it may be a good time to revisit News Corp.'s decision to … Read the whole story
by Aaron Baar
Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality … Read the whole story
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by Joe Mandese
In a bid to become the primary online online destination people use to figure out what to watch on TV, TVGuide.com this morning announced … Read the whole story
COMMENTARY
by Joe Kutchera, Op-Ed Contributor
One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social … Read the whole story