Now that MySpace has thrown in the towel and acknowledged Facebook's total supremacy on turf it once owned, it may be a good time to revisit News Corp.'s decision to … Read the whole story
Social media are more relationship based. Therefore, they need much more nurturing and personalization than other approaches. "You have to abandon the corporate mentality … Read the whole story
In a bid to become the primary online online destination people use to figure out what to watch on TV, TVGuide.com this morning announced … Read the whole story
One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social … Read the whole story