The Social Graf
by Erik Sass, Staff Writer
It's a sign of the times that some of first panels and presentations at MediaPost's Search Insider Summit in Park City, UT were about social media. Social media and search … Read the whole story
COMMENTARY
by Dan Greenberg
Advertisers that are still judging the success of their online video campaigns solely on non-engagement metrics such as total views or impressions are like … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One of the big sub-disciplines of search marketing is adducing synonyms for likely search terms and using those to reach searchers at lower cost. … Read the whole story