The Social Graf
by Erik Sass, Staff Writer
In yesterday's post I talked about the potential (or lack of potential) for social media to help boost search marketing revenues -- but I didn't get into the numbers, so … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While the jury is still out on whether or not social will impact paid search, a heated discussion at the Search Insider Summit in … Read the whole story
COMMENTARY
by Catharine P. Taylor
Hmmm. The people I hang with on Twitter are so out there. And here I thought I was part of the Twitter mainstream. Last … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Lou Kerner of Webbush just told us about Klout.com, a new site which measures your overall online influence via social media platforms. If you … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Some of the panelists at the SIS noted that audience members weren't exactly overflowing with questions after their discussion. Since it seems unlikely that … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One of the big sub-disciplines of search marketing is adducing synonyms for likely search terms and using those to reach searchers at lower cost. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing … Read the whole story