The Social Graf
by Erik Sass, Staff Writer
Some kinds of business just seem to lend themselves to social media integration. Obviously the more consumer-facing the business is, the more sense it makes to use social media: I … Read the whole story
by Karlene Lukovitz
Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot … Read the whole story
by Laurie Sullivan
Social game makers looking to build brands could bring content to search engines, publisher sites and destinations other than Facebook, according to eMarketer Senior … Read the whole story
by Karl Greenberg
John Jacobs, CMO and EVP of the Global Index Group at NASDAQ, said the company went social to get people to offer up ideas … Read the whole story
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by Gavin O'Malley
Demonstrating high demand for social media expertise, Experian on Monday said it bought a majority stake in social marketing specialist Techlightenment. Founded in 2007, … Read the whole story
COMMENTARY
by Catharine P. Taylor
Reading the news this week that Jon Bond (yeah, the Kirshenbaum Bond Senecal & Partners co-founder) was coming onboard to head the social media … Read the whole story