Social Media & Marketing Daily
Monday, January 17, 2011
  • Cabot Soup Swap Mixes Events, Social Media

    Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot ... Read the whole story

  • Social Games Could Branch Out To Search, Publisher Sites

    Social game makers looking to build brands could bring content to search engines, publisher sites and destinations other than Facebook, according to eMarketer Senior ... Read the whole story

  • NASDAQ CMO On Social Media, Silos And Ideas

    John Jacobs, CMO and EVP of the Global Index Group at NASDAQ, said the company went social to get people to offer up ideas ... Read the whole story

  • Experian Takes Stake In Social Marketing Firm Techlightenment

    Demonstrating high demand for social media expertise, Experian on Monday said it bought a majority stake in social marketing specialist Techlightenment. Founded in 2007, ... Read the whole story

  • The Ties That Will Bond Big Fuel to Its New CEO

    Reading the news this week that Jon Bond (yeah, the Kirshenbaum Bond Senecal & Partners co-founder) was coming onboard to head the social media ... Read the whole story