The Social Graf
by Erik Sass, Staff Writer
Nobody much likes bankers nowadays, and I'm no different. I also try to maintain a healthy skepticism about the surging value of social media companies, since the nascent social media … Read the whole story
by Karlene Lukovitz
Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot … Read the whole story
by Mark Walsh
When it comes to participation in voluntary groups and organizations, the Internet, and especially social media, is playing a key role in how people … Read the whole story
-
by Gavin O'Malley
Demonstrating high demand for social media expertise, Experian on Monday said it bought a majority stake in social marketing specialist Techlightenment. Founded in 2007, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Empathica study, reported by Richard H. Levey, men and women use social media differently, with more men citing looking for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Steve Jobs became a wildly successful CEO based on his ability to visualize the benefits that tie together a variety of digital content across … Read the whole story
COMMENTARY
by David Berkowitz
There's a lot of reflection now about the lack of civil discourse in America. I hit my low point last week, thanks to a … Read the whole story