The Social Graf
by Erik Sass, Staff Writer
One year in, the Pepsi Refresh Project encapsulates both the potential of social media and some of its paradoxes: specifically, is there any way to be sure, going into a … Read the whole story
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by Mark Walsh
New research from Hitwise suggests social-buying site LivingSocial has gotten off to a running start in 2011. A January traffic surge has helped the … Read the whole story
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by Joe Mandese
Brand Affinity Technologies (BAT), a company that uses data and technology to match celebrity endorsers with marketer's brands, launched @BAT, automatically managing endorsement deals … Read the whole story
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by Joe Mandese
Knowledge Networks, a highly regarded marketing research firm known for its humongous consumer panel, and for helping marketers and agencies understand how consumers use … Read the whole story
by Mark Walsh
Social media tools like Facebook and Twitter have gained wide attention for the role they have played in popular uprisings in countries like Moldavia, … Read the whole story
by Aaron Baar
"There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski … Read the whole story
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by Gavin O'Malley
From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities, according … Read the whole story
COMMENTARY
by austin
I love the internet. A bulk of my free time is spent on it. As a college student of the information age, my life … Read the whole story
COMMENTARY
by morgan
I, as many other college students do, am constantly checking what is happening in my friends' lives on Facebook. I check in between classes, … Read the whole story
COMMENTARY
by David Murdico
As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big … Read the whole story
COMMENTARY
by Catharine P. Taylor
Facebook's Sponsored Stories ad unit, announced earlier this week, is one of those amazingly simple social media ad ideas that also leads to a … Read the whole story
COMMENTARY
by Joe Mandese
That is Eric Wheeler's point of view. Of course, that's also Wheeler's business model. As CEO of 33Across, Wheeler mines data and launches campaigns … Read the whole story
COMMENTARY
by Joe Mandese
According to FanAppz Founder-CEO Jon Siegal it's about getting consumers to do stuff, and ideally stuff with a marketers products or brands. All the … Read the whole story