Brand Affinity Technologies (BAT), a company that uses data and technology to match celebrity endorsers with marketer's brands, launched @BAT, automatically managing endorsement deals … Read the whole story

If you missed MediaPost's Social Media Insider Summit this week in Florida, you can still learn a lot by paying attention to just one … Read the whole story

I, as many other college students do, am constantly checking what is happening in my friends' lives on Facebook. I check in between classes, … Read the whole story

I love the internet. A bulk of my free time is spent on it. As a college student of the information age, my life … Read the whole story

As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big … Read the whole story

That's what Social Media Insider Summit opening keynoter Lou Kerner is saying this morning. Kerner, who is the lead social and Internet analyst at … Read the whole story

That's what SapientNitro's Nathaniel Perez suggested during the social summit's mobile panel. GroupOn is a good example of that, obviously, but Perez believes we … Read the whole story

That is Eric Wheeler's point of view. Of course, that's also Wheeler's business model. As CEO of 33Across, Wheeler mines data and launches campaigns … Read the whole story

According to FanAppz Founder-CEO Jon Siegal it's about getting consumers to do stuff, and ideally stuff with a marketers products or brands. All the … Read the whole story