The Social Graf
by Erik Sass, Staff Writer
Flush with cash, JPMorgan's new Digital Growth Fund -- created to give private investors a stake in the burgeoning social media marketplace -- is angling for a minority stake in … Read the whole story
by Laurie Sullivan
In two years, 70% of consumers will rely on search and social combined -- up from 48% today -- when making a purchase decision, … Read the whole story
by Mark Walsh
Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. But how should all … Read the whole story
by Karlene Lukovitz
McDonald's is employing a cause-related promotion on Foursquare to promote its new McCafe Shake, while Dunkin' Donuts is running a Twitter-based giveaway to promote … Read the whole story
by Laurie Sullivan
Every action creates a reaction. Research from GroupM Search and comScore released Thursday reveals 40% of consumers using search in their path to purchase … Read the whole story
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by Gavin O'Malley
Amid continued economic concerns, most local retailers plan to highlight their "localness" to win customers in 2011. According to a recent survey of 600 … Read the whole story
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LivingSocial, an online source for people to find discounted deals, has named mediahub from Mullen and ID Media as its media planning and buying … Read the whole story
by Erik Sass
In a move that represents a potential threat to Foursquare and other location-based social networks, the Cincinnati Enquirer has partnered with DoubleDutch to launch … Read the whole story
by Karl Greenberg
It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google last week made a significant change to its ranking algorithm, a move required before continuing to layer social signals of traditional search engine … Read the whole story
COMMENTARY
by Rob Garner
The Internet may never forget, but clearly most people can't seem to remember much about network history past their last few status updates. Had … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report from Exact Target and CoTweet, data from "The Social Break-up" indicates 18% of email users say they never open … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I have teenage daughters. At least, I assume they're still my daughters. They hang around our house and eat our food. But, to be … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The kind of metrics which are available for social media, including "number of fans, or number of likes" is still "barely enough to convince … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"People who have a negative experience with a brand tell four times the number of people [on social media] as people who have a … Read the whole story