The Social Graf
Flush with cash, JPMorgan's new Digital Growth Fund -- created to give private investors a stake in the burgeoning social media marketplace -- is angling for a minority stake in … Read the whole story
In two years, 70% of consumers will rely on search and social combined -- up from 48% today -- when making a purchase decision, … Read the whole story
Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. But how should all … Read the whole story
McDonald's is employing a cause-related promotion on Foursquare to promote its new McCafe Shake, while Dunkin' Donuts is running a Twitter-based giveaway to promote … Read the whole story
Every action creates a reaction. Research from GroupM Search and comScore released Thursday reveals 40% of consumers using search in their path to purchase … Read the whole story
Amid continued economic concerns, most local retailers plan to highlight their "localness" to win customers in 2011. According to a recent survey of 600 … Read the whole story
LivingSocial, an online source for people to find discounted deals, has named mediahub from Mullen and ID Media as its media planning and buying … Read the whole story
In a move that represents a potential threat to Foursquare and other location-based social networks, the Cincinnati Enquirer has partnered with DoubleDutch to launch … Read the whole story
It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric … Read the whole story
COMMENTARYGoogle last week made a significant change to its ranking algorithm, a move required before continuing to layer social signals of traditional search engine … Read the whole story
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The Internet may never forget, but clearly most people can't seem to remember much about network history past their last few status updates. Had … Read the whole story
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According to a new report from Exact Target and CoTweet, data from "The Social Break-up" indicates 18% of email users say they never open … Read the whole story
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I have teenage daughters. At least, I assume they're still my daughters. They hang around our house and eat our food. But, to be … Read the whole story
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The kind of metrics which are available for social media, including "number of fans, or number of likes" is still "barely enough to convince … Read the whole story
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"People who have a negative experience with a brand tell four times the number of people [on social media] as people who have a … Read the whole story
