The Social Graf
by Erik Sass, Staff Writer
Social media has all kind of interesting but unexpected applications, including law enforcement, where online technology helps leverage the most important resource for police work -- cooperation and
information from … Read the whole story
by Laurie Sullivan
To connect more than 60 million women and teens, ages 13 to 49, with advertisers, WeeWorld is launching the Social Games Advertising Network. SGA … Read the whole story
by Mark Walsh
When it comes to local news and information, social media such as Facebook and Twitter -- as well as mobile devices -- are helping … Read the whole story
by Karlene Lukovitz
McDonald's is employing a cause-related promotion on Foursquare to promote its new McCafe Shake, while Dunkin' Donuts is running a Twitter-based giveaway to promote … Read the whole story
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by Gavin O'Malley
Amid continued economic concerns, most local retailers plan to highlight their "localness" to win customers in 2011. According to a recent survey of 600 … Read the whole story
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LivingSocial, an online source for people to find discounted deals, has named mediahub from Mullen and ID Media as its media planning and buying … Read the whole story
by Erik Sass
In a move that represents a potential threat to Foursquare and other location-based social networks, the Cincinnati Enquirer has partnered with DoubleDutch to launch … Read the whole story
by Karl Greenberg
It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google last week made a significant change to its ranking algorithm, a move required before continuing to layer social signals of traditional search engine … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"People who have a negative experience with a brand tell four times the number of people [on social media] as people who have a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The kind of metrics which are available for social media, including "number of fans, or number of likes" is still "barely enough to convince … Read the whole story