Huh? The New York Times is clearly struggling with the whole social media angle of its new online pay-wall -- or rather, trying to have its online cake and eat … Read the whole story
"Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that … Read the whole story
The basics are regular posts, trustworthy brand news, new product information, contests and special offers. However, brands that can also deliver either a sense … Read the whole story
I see an important trend here. Mom bloggers who have focused to date on reviewing products or talking about their personal experiences are now … Read the whole story
As I write this, an interesting signpost in the advancement of social media and paywalls is upon us. To continue my theme of absolute … Read the whole story
Some time between an earthquake rattling Japan and Operation Odyssey Dawn launching to protect Libya from itself, my world was consumed by a mere … Read the whole story
Jonathan Mendez, founder & CEO, Yieldbot: stop thinking about social campaigns and start thinking about the socialization of all your online properties. Read the whole story
What can marketing do now – right now! – to join the social revolution, or improve their existing efforts? Go test a few markets, … Read the whole story
In an afternoon keynote, Prof. Joseph Turow, of the Annenberg School of Communication at the University of Pennsylvania, laid out a scenario where online … Read the whole story