One of the most incredible things about social media is the sheer amount of information people post about themselves. And this isn't just a valuable resource for marketers: it's also … Read the whole story
Converting a thumbs-up on Facebook, and now a click on Google +1, into a loyal brand fan doesn't come easy for some advertisers, but … Read the whole story
Attend enough social media and digital marketing conferences and common themes soon emerge. Read the whole story
When it comes to ethics, most of us operate quietly every day, making little judgment calls along the way that reflect our integrity. The … Read the whole story
With the mass cease and desist order leveled against the iPad news aggregation app Zite the other day, the topic of personalized content apps … Read the whole story
This is a trend we are seeing across the industry -- using the power of the social graph to hyper-target content to consumers, both … Read the whole story
CEO Geoff Cook tells me that the mobile traffic for now is fairly evenly distributed across the iPhone, Android and mobile Web platforms. MyYearbook … Read the whole story