The Social Graf
by Erik Sass, Staff Writer
One of social media's big selling points is the high degree of user engagement it generally produces -- but paradoxically this "stickiness" may also be a liability, as heavily-engaged users … Read the whole story
by Gavin O'Malley
Not about to let Groupon rule the social buying space, rival LivingSocial has secured $400 million from several unnamed investors. The new monies will … Read the whole story
by Laurie Sullivan
One-quarter of customers share their experience in online conversations from smartphones while in the physical store, according to a recent study from ListenLogic. It … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
>What's more valuable, an email address in your database or a Facebook "Like?" Is it better to excel at email marketing or social-media marketing? … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A deal between Localeze and ReachLocal unveiled earlier this week is being touted by the two companies as the "control" switch for online identities. … Read the whole story
COMMENTARY
by Catharine P. Taylor
When you compare the clean, linear, cause-effect nature of paid search to social ads, it's easy to come away thinking there's still much work … Read the whole story
COMMENTARY
by David Goetzl
With the use of social games on Facebook soaring, advertisers are eager to slot brands into them. They're hungry to find ways to exploit … Read the whole story