The Social Graf
by Erik Sass, Staff Writer
They're calling it "Gandhi 2.0": over the last week one of India's most respected political figures, Kisan Bapat Baburao Hazare, a.k.a. Anna Hazare, successfully employed the age-old tactic of fasting … Read the whole story
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Havas Digital, the umbrella group for Havas Media's interactive agencies, says its "Listening Loop" aids brand marketers in achieving social-media success. The loop defines … Read the whole story
COMMENTARY
by Diane Mermigas
The latest ad spending numbers point to new vulnerability in TV station's life's blood. Broadcasters can't inch their way into the digital age -- … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
>What's more valuable, an email address in your database or a Facebook "Like?" Is it better to excel at email marketing or social-media marketing? … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A deal between Localeze and ReachLocal unveiled earlier this week is being touted by the two companies as the "control" switch for online identities. … Read the whole story
COMMENTARY
by Catharine P. Taylor
When you compare the clean, linear, cause-effect nature of paid search to social ads, it's easy to come away thinking there's still much work … Read the whole story
COMMENTARY
by David Goetzl
With the use of social games on Facebook soaring, advertisers are eager to slot brands into them. They're hungry to find ways to exploit … Read the whole story