The Social Graf
by Erik Sass, Staff Writer
Skype shares many of the basic defining elements of social media: namely, it is an online platform that allows people to communicate in a new way that costs less than … Read the whole story
by Aaron Baar
The consumer electronics company has unveiled a social media-driven contest, "Your Life in Sony 3D," through which consumers will have the opportunity to have … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases online. Less than … Read the whole story
COMMENTARY
by Chris Iafolla
It is impossible to eliminate risk when engaging in social media. But to ignore that it exists during the planning process is a treacherous … Read the whole story
COMMENTARY
by David Berkowitz
Recently, I caught up with MyLikes, a vendor in the sponsored conversations genre (e.g., "pay per post") that beckons participations to "like these campaigns … Read the whole story