The Social Graf
by Erik Sass, Staff Writer
Everyone is real excited about this social media thing, but at a certain point I think we all need to take a step back, take a couple deep breaths, and … Read the whole story
by Sarah Mahoney
The National Retail Federation reports that people are more willing to dabble in social commerce than many retailers realize, with 42% of those who … Read the whole story
by Gavin O'Malley
To get its clients' "likes," tweets, and +1's in order, digital agency Digitaria has hired Stephanie Shkolnik as its new social media strategist. Digitaria … Read the whole story
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Two reports released Monday underscored the increasing importance of social media in the marketing scheme. Both Forrester and Starcom studies suggest that marketers should … Read the whole story
by Gavin O'Malley
Regardless of industry, geography, or target market, new research finds that most large organizations go through similar stages of growth and change as they … Read the whole story
COMMENTARY
by Kendall Allen
One of the things we have continued to note over recent years, even amid the industry happy-dance over the ever-more-diverse mix available, has been … Read the whole story
COMMENTARY
by Shankar Gupta
This week, Zynga launched "Empires and Allies," the latest in its line of addictive, microtransaction-based building/strategy games ahead of its rumored upcoming IPO. Despite … Read the whole story
COMMENTARY
by Mark Walsh
In April, comScore announced its new "Total Universe" report promising tracking for a publisher's entire audience across mobile phones, apps, tablets and shared computers, … Read the whole story
COMMENTARY
by Catharine P. Taylor
I've written in this space from time to time about how fascinating it's been to watch the steady creep of people from my high … Read the whole story