by Karl Greenberg
Social Gaming panelists at the OMMA Social conference in New York on Thursday said the power of games to get people to engage with … Read the whole story
by Laurie Sullivan
Facebook remains the most frequently used social network, but LinkedIn has become the most valued, according to a recent study by ROI Research and … Read the whole story
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by Mark Walsh
Online ad startup Taykey, which targets audiences across social media, today formally launched its service and announced closing second-round funding of $9 million from … Read the whole story
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by Joe Mandese
Aegis Group may be in discussions to divest of a big chunk of its operations, but that isn't stopping the London-based agency holding company … Read the whole story
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Games played over social networks or via mobile apps are geared to move into the work environment. Saatchi & Saatchi S found that about … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the new Dynamics of Cause Engagement study, conducted by Georgetown University and Ogilvy Public Relations Worldwide, nearly one in three African American … Read the whole story
COMMENTARY
by Catharine P. Taylor
When it comes to Twitter, much has been said this week about Apple's integration of Twitter into the newest version of its iOS, coming … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
“Is the Social Media Bubble About to Pop? Or Is It a Bubble at All?” That’s the title of OMMA Social’s morning keynote presently … Read the whole story
COMMENTARY
by Mark Walsh
Social gaming may be a hot growth area in advertising, but it targets only 3% of online game players, according to panelists focusing on … Read the whole story
COMMENTARY
by Joe Mandese
I've always been fascinated by the connection between the marketing intelligence world (ie. Madison Avenue) and THE intelligence world (ie. intelligence agencies like the … Read the whole story
COMMENTARY
by Mark Walsh
Jennifer Kattula, head of agency marketing for Facebook leads off the afternoon discussing Facebook's outreach to agencies to pull in more brand advertising. Obviously, … Read the whole story
COMMENTARY
by Mark Walsh
While spending levels on social game advertising per individual brands may still be at an experimental level, SocialVibe's Jay Samit emphasized that marketers are … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
It’s test time, and the industry’s current ability to measure social media ROI gets a big fat F. So said every panelist on OMMA … Read the whole story
COMMENTARY
by Mark Walsh
In a presentation on what goes into a great social video campaign, Amanda Farrell, VP/Sales, North America, Unruly Media, laid out 7 steps, which … Read the whole story
COMMENTARY
by Mark Walsh
Funny or Die's head of branded entertainment, Chris Bruss, and vice president of advertising sales, Ed Wise, took the stage to continue the discussion … Read the whole story