The Social Graf
Like Groundhog Day and taxes, it's becoming an annual (if not semi-annual) ritual: Facebook quietly introduces a new product or service with sweeping implications for customer privacy; people finally notice; … Read the whole story
Social Gaming panelists at the OMMA Social conference in New York on Thursday said the power of games to get people to engage with … Read the whole story
Facebook remains the most frequently used social network, but LinkedIn has become the most valued, according to a recent study by ROI Research and … Read the whole story
Online ad startup Taykey, which targets audiences across social media, today formally launched its service and announced closing second-round funding of $9 million from … Read the whole story
Aegis Group may be in discussions to divest of a big chunk of its operations, but that isn't stopping the London-based agency holding company … Read the whole story
Games played over social networks or via mobile apps are geared to move into the work environment. Saatchi & Saatchi S found that about … Read the whole story
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According to the new Dynamics of Cause Engagement study, conducted by Georgetown University and Ogilvy Public Relations Worldwide, nearly one in three African American … Read the whole story
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When it comes to Twitter, much has been said this week about Apple's integration of Twitter into the newest version of its iOS, coming … Read the whole story
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“Is the Social Media Bubble About to Pop? Or Is It a Bubble at All?” That’s the title of OMMA Social’s morning keynote presently … Read the whole story
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Social gaming may be a hot growth area in advertising, but it targets only 3% of online game players, according to panelists focusing on … Read the whole story
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I've always been fascinated by the connection between the marketing intelligence world (ie. Madison Avenue) and THE intelligence world (ie. intelligence agencies like the … Read the whole story
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Jennifer Kattula, head of agency marketing for Facebook leads off the afternoon discussing Facebook's outreach to agencies to pull in more brand advertising. Obviously, … Read the whole story
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While spending levels on social game advertising per individual brands may still be at an experimental level, SocialVibe's Jay Samit emphasized that marketers are … Read the whole story
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It’s test time, and the industry’s current ability to measure social media ROI gets a big fat F. So said every panelist on OMMA … Read the whole story
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In a presentation on what goes into a great social video campaign, Amanda Farrell, VP/Sales, North America, Unruly Media, laid out 7 steps, which … Read the whole story
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Funny or Die's head of branded entertainment, Chris Bruss, and vice president of advertising sales, Ed Wise, took the stage to continue the discussion … Read the whole story
