The Social Graf
One of the remarkable things about social media is its flexibility, which allows people to use it for pretty much any purpose you can imagine, running the gamut from personal … Read the whole story
Social Gaming panelists at the OMMA Social conference in New York on Thursday said the power of games to get people to engage with … Read the whole story
Facebook remains the most frequently used social network, but LinkedIn has become the most valued, according to a recent study by ROI Research and … Read the whole story
Groupon and LivingSocial are often mentioned in the same sentence, like Facebook and Twitter, as the two biggest players in the booming daily deals … Read the whole story
Online ad startup Taykey, which targets audiences across social media, today formally launched its service and announced closing second-round funding of $9 million from … Read the whole story
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According to the new Dynamics of Cause Engagement study, conducted by Georgetown University and Ogilvy Public Relations Worldwide, nearly one in three African American … Read the whole story
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When it comes to Twitter, much has been said this week about Apple's integration of Twitter into the newest version of its iOS, coming … Read the whole story
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I've always been fascinated by the connection between the marketing intelligence world (ie. Madison Avenue) and THE intelligence world (ie. intelligence agencies like the … Read the whole story
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Jennifer Kattula, head of agency marketing for Facebook leads off the afternoon discussing Facebook's outreach to agencies to pull in more brand advertising. Obviously, … Read the whole story
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While spending levels on social game advertising per individual brands may still be at an experimental level, SocialVibe's Jay Samit emphasized that marketers are … Read the whole story
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It’s test time, and the industry’s current ability to measure social media ROI gets a big fat F. So said every panelist on OMMA … Read the whole story
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In a presentation on what goes into a great social video campaign, Amanda Farrell, VP/Sales, North America, Unruly Media, laid out 7 steps, which … Read the whole story
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“Is the Social Media Bubble About to Pop? Or Is It a Bubble at All?” That’s the title of OMMA Social’s morning keynote presently … Read the whole story
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Social gaming may be a hot growth area in advertising, but it targets only 3% of online game players, according to panelists focusing on … Read the whole story
