The Social Graf
by Erik Sass, Staff Writer
The social media world is dealing with return-on-investment like the shambling, many-headed hydra that it is -- meaning, slowly and in piecemeal fashion. After several years of deafening silence, 2011 … Read the whole story
by Karl Greenberg
Jeffrey Wolf, senior brand manager for Edge shave gel at Energizer Personal Care, says there's no cap on the number of submissions. "It could … Read the whole story
by Mark Walsh
LinkedIn hinted at introducing its version of social ads in announcing upcoming privacy policy updates. The online professional network said one of the planned … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new survey by Pitney Bowes, 76% of small businesses agree their ideal marketing mix includes a combination of physical and digital … Read the whole story
COMMENTARY
by David Berkowitz
Ever since Apple's Worldwide Developer Conference (WWDC), the coverage I've read has been far more excited about the forthcoming alert upgrades in iOS, Apple's … Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
For a very long time I hated social media. Brands flocked to gain followers and fans, but to what end? It felt like the … Read the whole story