The social media world is dealing with return-on-investment like the shambling, many-headed hydra that it is -- meaning, slowly and in piecemeal fashion. After several years of deafening silence, 2011 … Read the whole story
Jeffrey Wolf, senior brand manager for Edge shave gel at Energizer Personal Care, says there's no cap on the number of submissions. "It could … Read the whole story
LinkedIn hinted at introducing its version of social ads in announcing upcoming privacy policy updates. The online professional network said one of the planned … Read the whole story
According to a new survey by Pitney Bowes, 76% of small businesses agree their ideal marketing mix includes a combination of physical and digital … Read the whole story
Ever since Apple's Worldwide Developer Conference (WWDC), the coverage I've read has been far more excited about the forthcoming alert upgrades in iOS, Apple's … Read the whole story
For a very long time I hated social media. Brands flocked to gain followers and fans, but to what end? It felt like the … Read the whole story