The Social Graf
by Erik Sass, Staff Writer
The social media ROI discussion is heating up with a spate of new research drawing connections between social media, brand perceptions, and purchase behavior. That includes a new study released … Read the whole story
by Mark Walsh
A new national survey finds the use of social-networking sites is growing, and contrary to some assumptions, people who use online social platforms, such … Read the whole story
COMMENTARY
by David Murdico
I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, … Read the whole story
COMMENTARY
by Catharine P. Taylor
We started the week with the news that after months and months of ascendance, traffic to Facebook in May was actually down in the … Read the whole story
COMMENTARY
by Neil Perry
Would you send your friend a Pampers TV commercial to watch? Of course you wouldn't, unless it happened to be unusually funny or otherwise … Read the whole story