The stereotype of technology-averse elderly folks is gradually being demolished, or at least put in perspective, by new research showing a big increase in social media adoption in the geriatric … Read the whole story
The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform … Read the whole story
Nielsen takes look at today's American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels … Read the whole story
In the 25 years I've lived here, I've never had to say this -- indeed, I never believed I would ever say this -- … Read the whole story
We, as marketers, may be unknowingly reinforcing social as a PPC channel, while the greater opportunity lies in participation and content publishing strategies. But … Read the whole story