The Social Graf
by Erik Sass, Staff Writer
Social media can be a powerful online advertising platform, but you have to know what consumers are saying and thinking to reach them with the right message at the right … Read the whole story
by Gavin O'Malley
Regardless of what channels deliver the information, nearly 50% of consumers 18-54 say they're highly likely to purchase items based on word of mouth. … Read the whole story
by Wayne Friedman
Social media tracking of TV shows continues to reveal new trends -- and not all revolve around original broadcast prime-time shows. The most social … Read the whole story
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by Joe Mandese
Social media is having a profound effect on big marketers, but it's also creating a paradox - creating a need for better measurement and … Read the whole story
COMMENTARY
by David Berkowitz
Let's play a game. I'm going to throw out a bunch of statements, each one of which builds on the one before it. Your … Read the whole story