One of the big complaints about the confluence of social media and e-commerce is the potential for companies to try to game the system by stacking business profiles on sites … Read the whole story
The brands, making their second appearance at the show, were diamond (highest-level) sponsors, and leveraged the exposure to some 3,000 bloggers to drum up … Read the whole story
Havas Digital sees a disconnect between social network usage and how the platform is credited for influencing consumer purchase behavior. Katrin Ribant, evp, data … Read the whole story
Clear Channel Radio tapped Vitrue to power management of social media operations across its 850 radio stations. Clear Channel will use Vitrue's social-marketing platform … Read the whole story
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes … Read the whole story
Congrats! You've decided to embark on a pharmaceutical social media odyssey. It will be a rewarding endeavor. You've done everything right up until this … Read the whole story
What do Sophia Loren, 46 freezer meals for $96, chalkboard contact paper, a Hamilton Piping Rock watch, a baby hedgehog, and $39 corduroy pants … Read the whole story