The Social Graf
by Erik Sass, Staff Writer
The largest police department in the U.S. has joined the growing list of law enforcement organizations using social media to track and combat crime, according to the New York Daily … Read the whole story
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by Laurie Sullivan
Always looking for innovative technology that brands can use to interact with consumers, the GroupM company M80 will develop an offering, tapping Kontera's audience-engagement … Read the whole story
by Laurie Sullivan
Conductor took a step toward integrating social media metrics into its SEO platform Searchlight after tracking the data for more than a year and … Read the whole story
by Karlene Lukovitz
The brands, making their second appearance at the show, were diamond (highest-level) sponsors, and leveraged the exposure to some 3,000 bloggers to drum up … Read the whole story
by Mark Walsh
Clear Channel Radio tapped Vitrue to power management of social media operations across its 850 radio stations. Clear Channel will use Vitrue's social-marketing platform … Read the whole story
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
by Sarah Mahoney
Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The Trends in Social Advertising, research from the Pivot Conference in late Spring of 2011, was conducted by the Pivot team to measure the … Read the whole story
COMMENTARY
by Chris Iafolla
Congrats! You've decided to embark on a pharmaceutical social media odyssey. It will be a rewarding endeavor. You've done everything right up until this … Read the whole story
COMMENTARY
by David Berkowitz
What do Sophia Loren, 46 freezer meals for $96, chalkboard contact paper, a Hamilton Piping Rock watch, a baby hedgehog, and $39 corduroy pants … Read the whole story