The Social Graf
by Erik Sass, Staff Writer
Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media marketing -- including of course measurement … Read the whole story
by Gavin O'Malley
Lyle Fong, founder and CEO of social-marketing firm Lithium, has stepped down. Rob Tarkoff, a former Adobe Systems executive, will take his place. Fong … Read the whole story
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by Laurie Sullivan
The social start-up XYDO plans to announce an email news service Thursday that aggregates feeds from social sites such as LinkedIn, Google Reader, RSS … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I spoke at a school administrators' conference this week about social media. "It's nice to hear some good things about social media," said one … Read the whole story
COMMENTARY
by Ryan DeShazer
In May, I wrote that "Social is the New Search," and articulated my thoughts on how the adoption and evolution of social media would … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Nina Stratt Lerner from Nielsen presented some great data from Nielsen's research on the connection between online buzz and TV viewership, which shouldallow TV … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
18% of all time online is spent on social media, and the figure goes up to 32% among young adults... huge, especially considering that … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A spot on observation from Friday morning at the Social Media Insider Summit: the "currency" brands can use to interact with (basically, pay) social … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Young adults log in to Facebook on 18 out of every 30 days, spending a total of 11 hours per month on social media … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
More words of wisdom from Jon Bond: "Everyone is on social media, because social is not a channel, it's a philosophy -- and it invades … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Brands shouldn't just build a fan base for its own sake, according to Kevin Barenblat, the co-founder and CEO of Context Optional here at … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
That's the prediction from Justin Kistner, who also believes that paid social advertising will dominate in the future -- simply because most marketers aren't … Read the whole story