Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media marketing -- including of course measurement … Read the whole story
Lyle Fong, founder and CEO of social-marketing firm Lithium, has stepped down. Rob Tarkoff, a former Adobe Systems executive, will take his place. Fong … Read the whole story
The social start-up XYDO plans to announce an email news service Thursday that aggregates feeds from social sites such as LinkedIn, Google Reader, RSS … Read the whole story
I spoke at a school administrators' conference this week about social media. "It's nice to hear some good things about social media," said one … Read the whole story
In May, I wrote that "Social is the New Search," and articulated my thoughts on how the adoption and evolution of social media would … Read the whole story
Nina Stratt Lerner from Nielsen presented some great data from Nielsen's research on the connection between online buzz and TV viewership, which shouldallow TV … Read the whole story
18% of all time online is spent on social media, and the figure goes up to 32% among young adults... huge, especially considering that … Read the whole story
A spot on observation from Friday morning at the Social Media Insider Summit: the "currency" brands can use to interact with (basically, pay) social … Read the whole story
Young adults log in to Facebook on 18 out of every 30 days, spending a total of 11 hours per month on social media … Read the whole story
More words of wisdom from Jon Bond: "Everyone is on social media, because social is not a channel, it's a philosophy -- and it invades … Read the whole story
Brands shouldn't just build a fan base for its own sake, according to Kevin Barenblat, the co-founder and CEO of Context Optional here at … Read the whole story
That's the prediction from Justin Kistner, who also believes that paid social advertising will dominate in the future -- simply because most marketers aren't … Read the whole story