The Social Graf
by Erik Sass, Staff Writer
Reaching for an analogy to describe how Google launched Google+, its suite of social networking tools, for some reason I am drawn to the realm of child-rearing. Or rather, neglect, … Read the whole story
by Gavin O'Malley
Alcohol brands are welcomed to participate in social media marketing, but -- just as they ask of customers -- they're being encouraged to partake … Read the whole story
by Steve Smith
At this year's Summerfest music festival, the mobile marketing campaigns for U.S. Cellular powered by Vibes Media saw participation up 51% this year -- … Read the whole story
COMMENTARY
by
It's easy to point out the ways in which email and social media are different, and how it is possible to conclude that a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
We all know that social media is getting bigger and bigger with every passing day, and more brands are engaging in social media every … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Nielsen report, social media's growth connects people with just about everything they watch and buy. Whether it's a brand icon … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So-called social TV marketing, and social media in general, comes down to the underlying message that word-of-mouth has always been about: "This [insert your … Read the whole story
COMMENTARY
by David Berkowitz
I wouldn't have predicted that I'd be seeking a new entertainment recommendation service right at the time that I've been using Netflix the most. … Read the whole story