The Social Graf
by Erik Sass, Staff Writer
By all accounts we are well into the social media era: Facebook has 750 million-odd members around the world, including around 155 million in the U.S., equal to half the … Read the whole story
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by Gavin O'Malley
It turns out that social media marketers value certain types of user-generated content over others. What do they value most? Product reviews and ratings, … Read the whole story
by Wayne Friedman
When it comes to social media, parents are much more likely to use social media for entertainment and gaming activities than non-parents. Read the whole story
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by Laurie Sullivan
Ads tied to games in social media sites have become more influential for those who play them than previously believed. In fact, 24% of … Read the whole story
COMMENTARY
by Brad Stewart
With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al., uber-billion-dollar evaluations and roller coaster balance sheets, it's easy to ignore what … Read the whole story
COMMENTARY
by Catharine P. Taylor
It is a sign of the times, I suppose, that within the first ten minutes after I came home last night from Mediapost's OMMA … Read the whole story
COMMENTARY
by David Berkowitz
Facebook's f8 event last week will have lasting ramifications for the network's 800 million users. It will also have implications for brands, but the … Read the whole story
COMMENTARY
by Dan Greenberg
We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The live music experience is proving to be an extremely sharable one, says Russell Wallach, President of Live Nation Network. By the numbers (the … Read the whole story