The Social Graf
by Erik Sass, Staff Writer
One of the more difficult parts of social media advertising is achieving scale, especially with "earned" media, meaning, when your message goes viral and the consumer does your advertising for … Read the whole story
by Aaron Baar
The Facebook-powered endeavor is meant to create a community of the like-minded through an immersive experience that shows how individual fans are connected, through … Read the whole story
by Laurie Sullivan
Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company … Read the whole story
by Wayne Friedman
Although Fox's "X Factor" may not be a slam dunk from a Nielsen ratings perspective, social media-wise, it dominated all other new prime-time shows. … Read the whole story
by Laurie Sullivan
In a move typically reserved for companies proving long-term growth potential based on technology, social media agency Banyan Branch takes on financial backing from … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
With more and more people accessing social media sites from mobile devices, and technology allowing easier interaction between mobile devices and digital signage, it … Read the whole story
COMMENTARY
by Carrie Cummings
Tuesday evening found me running through Times Square like a tourist, even asking a cop for directions to the Marriott Marquis before he pointed … Read the whole story