The Social Graf
by Erik Sass, Staff Writer
The rush to social media IPOs slowed quite a bit in recent months: Groupon, once touted as the next big IPO, seems to have put plans on hold in the … Read the whole story
by Mark Walsh
Two of Facebook's top ad executives make the case for brands to expand their marketing activities on the social network via the new Timeline … Read the whole story
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by Karl Greenberg
The title of the Advertising Week panel "Winning the Marketing War" was a contradiction. The panel was less about how to be a martial … Read the whole story
by Laurie Sullivan
Teaching search marketers the nuances of paid and earned media has become a focus for platform providers looking to expand offerings. Clickable debuted tools … Read the whole story
by Gavin O'Malley
As illustrated by heaps of sweepstakes and sad pleas to "Like us!" on Facebook, social marketing clearly still suffers from a lack of expertise. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies continue to dig deeper into social platforms, even those developing behavioral targeting platforms. The accuracy with which these tools now serve up ads … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Last week, more than 200 social media mom influencers and brands gathered in New York at SheStreams 2011 to discuss what's next on the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Entertainment marketers love the idea of social media -- its immediacy and edginess. But as this digital word-of-mouth gets more play, it includes messages … Read the whole story
COMMENTARY
by David Berkowitz
When brands are invited to participate in Google+, it's going to get weird. Marketers will face challenges they've never had to deal with before … Read the whole story