The rush to social media IPOs slowed quite a bit in recent months: Groupon, once touted as the next big IPO, seems to have put plans on hold in the … Read the whole story
Two of Facebook's top ad executives make the case for brands to expand their marketing activities on the social network via the new Timeline … Read the whole story
The title of the Advertising Week panel "Winning the Marketing War" was a contradiction. The panel was less about how to be a martial … Read the whole story
Teaching search marketers the nuances of paid and earned media has become a focus for platform providers looking to expand offerings. Clickable debuted tools … Read the whole story
As illustrated by heaps of sweepstakes and sad pleas to "Like us!" on Facebook, social marketing clearly still suffers from a lack of expertise. … Read the whole story
Companies continue to dig deeper into social platforms, even those developing behavioral targeting platforms. The accuracy with which these tools now serve up ads … Read the whole story
Last week, more than 200 social media mom influencers and brands gathered in New York at SheStreams 2011 to discuss what's next on the … Read the whole story
Entertainment marketers love the idea of social media -- its immediacy and edginess. But as this digital word-of-mouth gets more play, it includes messages … Read the whole story
When brands are invited to participate in Google+, it's going to get weird. Marketers will face challenges they've never had to deal with before … Read the whole story