The Social Graf
by Erik Sass, Staff Writer
Global social network advertising revenue will top $5.5 billion this year, sneak past $8 billion in 2012, and approach $10 billion by 2013, according to a new forecast from eMarketer. … Read the whole story
by Wayne Friedman
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
by Mark Walsh
Despite the flood of marketers into social media, measuring the performance of advertising campaigns in the nascent digital category has remained a stumbling block … Read the whole story
by Karl Greenberg
Tony Wells, CMO of 24 Hour Fitness, understands that it no longer makes sense for a company, especially one with a relatively small budget … Read the whole story
COMMENTARY
by Catharine P. Taylor
Now that Steve Jobs has died, it's odd to think that last afternoon, before I heard the news, I was going to write about … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies continue to dig deeper into social platforms, even those developing behavioral targeting platforms. The accuracy with which these tools now serve up ads … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Last week, more than 200 social media mom influencers and brands gathered in New York at SheStreams 2011 to discuss what's next on the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Entertainment marketers love the idea of social media -- its immediacy and edginess. But as this digital word-of-mouth gets more play, it includes messages … Read the whole story