The Social Graf
by Erik Sass, Staff Writer
The data may not be particularly surprising, but it sure is impressive: fully 91% of online U.S. adults access social media in a typical month, according to a new study … Read the whole story
by Wayne Friedman
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
by Mark Walsh
Despite the flood of marketers into social media, measuring the performance of advertising campaigns in the nascent digital category has remained a stumbling block … Read the whole story
by Wayne Friedman
An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overall lift in social media "volume" a month before a TV show's start … Read the whole story
by Karl Greenberg
Tony Wells, CMO of 24 Hour Fitness, understands that it no longer makes sense for a company, especially one with a relatively small budget … Read the whole story
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by Gavin O'Malley
Has the term "social Web" become redundant? Nearly so, it seems, as 91% of online adults -- or 129 million consumers -- now access … Read the whole story
COMMENTARY
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The word "sharing" in the online context immediately conjures up the social networking giants who have built entire businesses around the act. From photos … Read the whole story
COMMENTARY
by Catharine P. Taylor
Now that Steve Jobs has died, it's odd to think that last afternoon, before I heard the news, I was going to write about … Read the whole story