The Social Graf
by Erik Sass, Staff Writer
The complexities of discovery, the process whereby lawyers winkle out evidence pertinent from the opposing side, are the subject of law school courses and legal journals. And discovery is getting … Read the whole story
by Aaron Baar
In a first-of-its kind offering, JVC Mobile Entertainment has created a network of 84 Facebook pages that link the company's national product lines with … Read the whole story
by Gavin O'Malley
Word-of-mouth marketing is soaring, thanks to social media. But to click with the public, earned media must be integrated with online and offline paid … Read the whole story
by Erik Sass
The social commerce marketplace is booming, and broadcast radio -- with its extensive local sales presence and audience reach -- is a natural promotional … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the 2011 Chief Marketer Social Marketing Survey, 73% of respondents say they now incorporate social messaging into their campaigns, up from 64% … Read the whole story
COMMENTARY
by Mike May
Combining email and social media has become a sort of Holy Grail quest for marketers and the vendors who support them. It is an … Read the whole story