MediaPost Publications - Social Media & Marketing Daily 10/24/2011

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The Social Graf

Mobile Social Usage Soars To Nearly A Quarter Of U.S. Population

by Erik Sass, Staff Writer

Americans love their social media and they love their mobile devices. No surprise, then, that they love to access social media via their mobile devices, according to the latest figures … Read the whole story

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COMMENTARY
Measure Your Media's Impact On Social By Using Targeted Social Listening
by Michael Kaushansky
Targeted social listening: We use this technique to pinpoint how our media impacts social, and how social affects overall ROI. Measuring social media alongside … Read the whole story