The Social Graf
by Erik Sass, Staff Writer
Social media ad spending is expanding at a healthy clip, and geotargeted social media ad spending -- employing information about location to reach consumers in contextually appropriate ways -- is … Read the whole story
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by Mark Walsh
Locally focused advertising in social media is expected to grow at annual rate of 33% from $400 million in 2010 to $2.3 billion by … Read the whole story
by Karl Greenberg
The program puts an Escape-themed game on the digital shelf of the iPhone/iPad application GoldRun. The promotion, which started on Nov. 4, introduces a … Read the whole story
by Karl Greenberg
Through the Perks program, which rewards users for their online influence, the General Motors' division is promoting the 2012 Sonic subcompact car. The goal … Read the whole story
COMMENTARY
by Drew Neisser
The clock barked at 4:30 a.m. Or was that our dog Pinky, whose cries got us out of bed just in time to let … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study from Scarborough Research, Young Voters (American adults aged 18-24 who say they are registered to vote in the district … Read the whole story