What's not to like? Well, a lot actually. Facebook grabbed the world's attention yet again yesterday, as millions of users reported seeing a variety of NSFW images appearing in their … Read the whole story
Publicis' MediaVest unit has unveiled what it claims is a new, proprietary methodology for measuring the compounding effects of paid, owned and earned media, … Read the whole story
A judge has handed LinkedIn a victory in a lawsuit alleging that the social networking service violated a user's privacy by "leaking" information about … Read the whole story
For many nonprofit organizations, finding low-cost solutions to marketing and fundraising is paramount. Social media has been able to offer innovative new ways of … Read the whole story
Engagement is a key element in driving word-of-mouth. However, engagement and word-of-mouth are really a prelude to the ultimate goal of driving more sales. … Read the whole story
When Citi Field opened in New York, it represented new hope for New York Mets fans and new marketing opportunities for sponsors. Read the whole story
The replacement theory has never proven true in the digital marketing business. TV was supposed to replace radio. The Internet was supposed to replace … Read the whole story
There's no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing … Read the whole story
Online video, branding and social media have become inextricably linked. Facebook and Twitter are among the first places online video viewers hear about a … Read the whole story
How prepared are you for the mobile social tidal wave, tsunami, hurricane, and Bieberquake that will hit us in 2012? You'd better get ready. … Read the whole story