The Social Graf
by Erik Sass, Staff Writer
To hear them tell it, most doctors are overworked and underpaid; nonetheless their coveted professional status and high average incomes make them very desirable targets for advertising in general,
including … Read the whole story
by Aaron Baar
Some Facebook posts are funny. Some are romantic. Some can be exciting. Others (perhaps even many) can be mundane. But Norton, maker of Internet … Read the whole story
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by Laurie Sullivan
Marketers looking for a direct connection to Facebook Fans and Twitter Followers now have an option through a suite of tools powered by Salesforce … Read the whole story
by Karl Greenberg
"Escape Routes" will borrow the road-trip theme from the "Focus Rally" program. This time, six two-person teams will compete in various U.S. cities, on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Salesforce.com released the Social Marketing Cloud powered by Radian6 technology on Wednesday. And while the platform's five modules focus on social marketing, I asked … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows "Entertainment Tonight" and … Read the whole story
COMMENTARY
by David Goetzl
Despite the hoopla about social media driving interest in new fall shows, network marketers probably shouldn't abandon inserts in entertainment magazines or planes tugging … Read the whole story