The Social Graf
There are any number of ways to game social media, but any strategy which fails to sincerely represent consumer sentiment will inevitably be self-defeating. Take, for example, the practice of … Read the whole story
Entertainment companies take note -- a growing number of Americans are going online for fun. A new Pew survey of U.S. adults found, on … Read the whole story
The brand "worked closely with Pandora to create a list of songs that personify the brand and can be shared with loved ones -- … Read the whole story
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Initial indications that mobile e-commerce is driving holiday spending growth should be a wake-up call not only to retailers and traditional media, but to … Read the whole story
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According to Pew Research, Baby Boomers and older folks using social media has increased enormously in 2010 and it continues to grow into 2011. … Read the whole story
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Secure social login can be used to speed up registration on sites across the web, says the report. According to an analysis by Janrain … Read the whole story
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The keynote address at the MediaPost Email Insider Summit that's about to start will be delivered by Threadless CMO Cam Balzer, who offered an … Read the whole story
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Email marketers who feel social media has clients more interested in that emerging platform than tired old email, may be overlooking something. Read the whole story
COMMENTARYWe have been saying all year in these pages and at our OMMA events that 2011 has not been the "year of mobile" so … Read the whole story
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At the Email Insider Summit, Pontiflex VP Jordan Cohen said that Facebook and Twitter aren't the principal challenge to email as a marketing vehicle … Read the whole story
